PrizePicks has appointed Bantamweight Champion 'Suga' Sean O'Malley as their brand ambassador, and the two have inked a multi-year partnership.
O'Malley, widely recognised as one of the most exciting MMA competitors, will team up with PrizePicks to provide fresh content for his fan base.
Sean O'Malley is one of the most dynamic athletes, not only in MMA, but across all sports', said Adam Wexler, Co-Founder and CEO of PrizePicks, in reference to this collaboration.
"Our partnerships are more than just a sponsorship, it's an opportunity to collaborate with unique personalities to create entertaining experiences for the PrizePicks community."
"Less Talk, More Action, More Suga" was the slogan of PrizePicks' latest championship match campaign featuring Kevin O'Malley.
Personalised Suga Sean emoticons, free entry prizes, a risk-free protected play, and a "Pink Out" of PrizePicks' Discord channel—which attracted more than 430,000 members—were all part of the campaign.
O'Malley was a part of the first PrizePicks World Championship in October. The event featured daily fantasy battle royales including athletes and celebrities, and it attracted millions of followers.
"Before ever talking business with PrizePicks, I was a fan of their games," O'Malley said in regards to the partnership. In terms of sports entertainment, PrizePicks is much ahead of the curve, and I can't wait to keep collaborating with them.
Along with event appearances, VIP experiences, tailored social media material, and incorporation into O'Malley's 'Sean Reacts' YouTube videos, PrizePicks is also involved in the collaboration.
