Push Gaming enters Bulgaria via a Betano collaboration.

Gambling News
24 February 2025
Push Gaming enters Bulgaria via a Betano collaboration.

Via a special relationship with Kaizen Gaming's Betano brand, Push Gaming has entered the Bulgarian market.

Betano will gain exclusive rights to Push Gaming's portfolio in Bulgaria for the next 12 weeks, so giving local players access to games such Razor Shark, Razor Returns, Jammin' Jars, Big Bamboo and Wild Swarm.

The developer's expanding repertoire should include other releases in the next weeks.

This most recent alliance extends the previously-existing collaboration between Push Gaming and Kaizen Gaming, which has already introduced Push Gaming's products to markets in Greece, Denmark, and Brazil.


Commenting on the new arrangement, Fiona Hickey, Chief Business Development Officer at Push Gaming, said: "Bulgaria is a country we've been working on for some time, so it's particularly pleasing to start there with such an established and respected company as Betano.

"We can maximise our regional entrance based on the strength of our offering and aligned with Kaizen Gaming's prominent standing across controlled marketplaces. Working with them as a great strategic partner will inspire great confidence that every launch time will function brilliantly."

"Push Gaming is responsible for some of the best games on the market, and so we have been eagerly awaiting bringing them to our Betano platform in Bulgaria too," said Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming.

"We expect the same in this case too; in other markets where we have included Push Gaming's titles, the reception from our audience has been outstanding."

This development corresponds with Betano's recent legal clearance in Colombia, where Coljuegos approved the operator to provide online betting services.


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