A new relationship has been formed between Italian football giant AC Milan and TG.Casino, a crypto casino powered by Telegram.
As a result of this partnership, TG.Casino will be recognised as the official European regional iGaming partner of AC Milan.
Under the terms of the cooperation agreement, holders of $TGC tokens will have first dibs on a variety of AC Milan experiences. Some of the rewards include VIP tickets to the San Siro stadium, AC Milan jerseys, and a visit to the Milanello training facility.
Furthermore, the agreement is designed to help AC Milan engage with its fans, so the club can provide personalised experiences and strengthen its bond with its worldwide fan base.
Earlier in the year, AC Milan had formed comparable cooperative arrangements with SekaBet and Leyu Sports.
As part of their agreement, SekaBet became AC Milan's official betting and gaming partner in Turkey. Conversely, AC Milan's official betting partner in Asia is Leyu Sports, thanks to their alliance.
Our commercial director at AC Milan, Maikel Oettle, said, "We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners." our was in reference to the SekaBet agreement.
"With the help of this new partnership, we will be able to reach the over 15 million passionate Rossoneri fans in this country and provide them with exclusive content and experiences."