To include BetMakers' Price Manager fixed odds solution, BetMakers Technology Group has teamed with Delasport, an iGaming sportsbook supplier.
The cooperation is supposed to improve Delasport's racing products and increase its visibility in controlled areas including the UK and Ireland.
Pricing tools, automated trading techniques, and machine learning algorithms all find place in the Price Manager system While helping Delasport's expansion goals, this technology seeks to give its customers a more scalable betting experience.
Delasport CEO Oren Cohen Shwartz said: "This cooperation with the talented BetMaker team enables us to offer a more sophisticated, dynamic betting experience, finely tailored for markets such as the UK, Ireland and beyond, further strengthening our presence in these and other territories."
The CEO of BetMakers, Jake Henson, said: "Delasport's choice to use Price Manager emphasises the robustness and elegance of our products. Working with Oren and his team to provide Delasport's consumers with creative and innovative betting options excites us.
BetMakers has concentrated on increasing its global presence. The business signed deals with bet365 and Kambi earlier this year to offer fixed odds systems and data tools across several countries.
