There has been an unprecedented surge in betting activity for the Women's World Cup around the world, according to Entain, as the global women's athletic tournament winds down this weekend.
The growing number of female football bettors is an interesting trend, according to Entain's UK sportsbook.
According to UK-based betting sites Ladbrokes and Coral, owned by Entain, women accounted for 21% of all bets put on the first three England matches. This is an increase of 17% from the Women's Euros in 2022 and 13% from the most recent World Cup in 2019.
The co-hosting nations, which are experiencing a similar spike of female bettors, are fortunate to be hosting the event in the southern hemisphere for the first time.
According to statistics compiled by TAB New Zealand, an official sponsor and partner of Entain, the percentage of female bettors on the platform increased to over 15% in 2020 from 9% in 2019.
Betting on the Women's World Cup has increased across the board, as the co-hosts have also seen. The tab Because to the Matildas' (Australia's women's national team) remarkable rise, the number of bets put on the competition increased by approximately 200% in Australia and by a whopping 365% in New Zealand.
There were three times as many wagers on the US women's team's first game as there were on Lionel Messi's Inter Miami CF debut, according to BetMGM, across the Atlantic.
Football, meantime, has the highest volume of bets in women's sports, according to a study co-funded by Entain and carried out by IBIA. This number has been growing at a rate of almost 20% per year since 2020.
“This summer, we’re witnessing the biggest Women’s World Cup in history and around the world there is a growing audience and appetite for women’s sports,” said Dominic Grounsell, chief commercial officer of Entain. Bets are becoming an increasingly popular way for our clients to show their support for their favourite teams.
