Launching a new bingo platform spanning more than 120 UK gaming venues, ProgressPlay has teamed with Playtech.
After the platform launched in December 2024, Playtech becomes the primary bingo supplier for ProgressPlay under their cooperation.
The platform aggregates Playtech's bingo network with ProgressPlay's white-label technology. It seeks to provide operators more leeway in their offers and a more customised experience for players.
Head of B2B Sales and Marketing Marina Nahhas said: "Operators now have an unrivalled option to attract and retain bingo players thanks to ProgressPlay leading the charge.
"This is next-generation bingo, built for scalability, engagement and profitability."
Playtech VP of Interactive Gaming Marat Koss also said: "We are happy to have ProgressPlay joining the Playtech Bingo network.
"This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay's players a best-in-class experience with a wide choice of content, attractive prizes, and variety of games."
This action followed Casino777.es deveeping its presence in Spain and increasing its game offering with Playtech. Playtech bingo games also live in the Netherlands thanks to a collaboration with Nederlandse.