On Saturday, when Blackpool Football Club takes on Shrewsbury Town in League One, the club and its partner LeoVegas will be supporting Safer Gambling Week.
During Saturday's match, the essential messaging and emblems accompanying Safer Gambling Week will replace LeoVegas' customary branding, which is displayed on Blackpool's shirts.
The gambling industry, government, and regulators have joined forces to encourage responsible gambling during Safer Gambling Week, which began on Monday, November 13, and will continue until this Sunday.
Among the English Football League clubs showing the safer gambling messaging on their shirt fronts this weekend, Blackpool is the only one, according to the club.
Responsible gaming is key to LeoVegas's offering, according to Sam Behar, Group Director of the UK and Ireland at LeoVegas.
It is with great pleasure that we announce our partnership with Blackpool and invite all supporters to learn about the many resources at our disposal to help our players maintain a safe playing environment.
We at LeoVegas thought it was critical to change our emblem on the front of our shirts to promote Safer Gambling Week because it is a significant time of year. We appreciate Blackpool's continued backing of this week and the way they convey our dedication to safe gaming.
Jonty Castle, chief operating officer of Blackpool FC, explained that the club and LeoVegas wanted to highlight the importance of Safer Gambling Week this weekend.
“Safer Gambling” logos will replace LeoVegas' front-of-shirt branding at Saturday's match, helping us raise awareness about the issue of responsible gambling in a novel way. We are collaborating with our esteemed colleagues at LeoVegas to ensure that the important messages about Safer Gambling Week reach as many people as possible. This includes sharing important information, support, and guidance on our website and social media platforms.
"What a generous donation of LeoVegas' front-of-shirt sponsorship to such a worthy cause this weekend. We are truly grateful for their ongoing support."
