Companies will be required to have a gaming software permission in order to distribute or continue distributing content within the country starting from July 1st.
With this five-year licence, Pariplay can keep providing its aggregation platform, Fusion, and its library of games to Swedish players. This library includes games developed by its own Wizard Games studio and its Ignite partner, as well as innovative and locally adapted content from third parties.
In addition to their current portfolio of over 14,000 games across all product verticals, Swedish operators will now receive a suite of conversion and retention capabilities from Pariplay's Fusion.
"We are delighted to have obtained our B2B permit to continue operating within the country once the new regulations begin. Sweden is a key market for us at Pariplay," Adrian Bailey, Managing Director at Pariplay, stated.
"We're dedicated to maintaining our position as the top aggregator in regulated markets and are excited about the future of providing entertainment for our Swedish players."
Bogdan Barbacaru, Head of Compliance at Pariplay, expressed gratitude to the Spelinspektionen for approving the company's continued operations in Sweden, commenting on the company's commitment to being part of regulated markets.
"We're thrilled to continue expanding our market share and solidifying our position in Sweden and across Europe."
Recently, the agreement between Ainsworth Game Technology and Pariplay was extended, enabling Canadian gamers to access the latter's gaming portfolio through Pariplay's platform.
