There are now three boxing champions representing Unibet as brand ambassadors.
Unibet is a worldwide platform for online casinos and sports betting that is part of Kindred.
As part of the agreement, three female athletes were signed: Nina Hughes, who has the WBA Bantamweight world title, Ellie Scotney, who is the IBF World Super-Bantamweight Champion, and Raven Chapman, who is the WBC International Champion.
"Kindred felt the need to double down on our commitment to the sport - and these three fantastic fighters in particular - as interest in women's boxing is booming," stated Sam Mead, Kindred Group General Manager.
All things considered, the three of them are the perfect Kindred brand ambassadors since they represent the sport of boxing in its purest form.
"What an exciting year ahead! We look forward to seeing all their amazing accomplishments, and we truly believe that Kindred's support will propel them to even greater heights."
Kindred has a history of collaborating with boxers, including multiple fighters from different categories.
Queensberry Promotions, the agency that Chapman is associated with, and the operator have an ongoing partnership.
Chapman expressed her excitement about becoming a part of Unibet's dedication to women's boxing when asked about her position.
"During our conversation, it became apparent that their aspirations for the sport align with mine. Their backing will be priceless to me as my career progresses."
In addition to its involvement in boxing, Kindred is a major sponsor of several football teams, notably Rangers FC, Leeds United, and Middlesbrough FC.
As part of the most noteworthy industry news of the year thus far, Kindred responded to FDJ's plans to purchase it and announced a 45% increase in EBITDA in its most recent Q4 report.